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Tuesday, July 8, 2014

Crimson & Cream Blog Tour, with bonus DIY Tips!

As you may know, I released a second edition of Crimson & Cream last week and also kicked off a blog tour in conjunction with the e-book launch. If you somehow avoided my deluge of gratuitous self-promotion thus far, Crimson & Cream is a classic swords and sorcery coming-of-age adventure set in a traditional fantasy world.

This is where you can find me on the interwebs the rest of the month:
Now, as promised, my simple tips for blog hopping (from a rank amateur, admittedly):
  • Plan in Advance - Two months before your target date is not too early. Blog spaces fill up quickly. If you don't give yourself enough time to pull everything together, you've painted yourself into a corner before your tour is off the ground. Not the way you want to start.
  • Consider a Blog Tour Service - Most of these services are fee-charging, since they are doing the work of contacting and scheduling instead of you. Shop around--make sure the service you select has a track record of successful tours, has bloggers that cater to your genre, and has prices within your budget. If you do it yourself, study other blog tours for books in your genre and solicit the blogs that impress you with their presentation and readership.
  • Prepare your Materials - At a minimum, have the following polished and ready to e-mail to bloggers: book cover image, author bio, book blurb/summary, author photo image, a selection of book excerpts (vary the lengths, as some blogs have word count limits), a collection of your internet links (social media pages, your website, blog, sites where your book can be purchased, and your author pages - Amazon, Smashwords, Goodreads, etc.), and giveaway information (Smashwords coupon codes, KDP select days, etc.).
  • Get Organized - Keep track of what you send and who you send it to. The requests for promotional materials and guest posts will add up quickly. Don't lose a blog opportunity because an e-mail got lost in the shuffle or you missed a deadline. 
  • Follow-up - Don't just e-mail your promo materials and then forget about it. Follow up with your blog tour promoter and bloggers. Ask if all of the attachments worked for them. Ask if they need anything else. Offer to do an interview, guest post, or other feature they may be interested in hosting. Thank them. 
  • Co-Promote - Bloggers love readers, too. Don't leave all the promotional work up to them. Use all your social media platforms to co-promote their blogs on the days you're featured. It's a win-win.
  • Keep Track of Everyone for Next Time - This will make your next blog tour much easier. Seriously.
Did I forget anything? Do you have any questions? Please let me know. And go buy a copy of Crimson & Cream. I know you want to.

Tuesday, July 1, 2014

Crimson & Cream (re)releases Today!

The 2nd edition of Crimson & Cream releases on Amazon & Smashwords today! Crimson & Cream is a Classic Epic Fantasy; A Swords & Sorcery Coming-of-Age Adventure set in a Traditional Fantasy World.


Hounded by watchmen, trolls, goblins, and a relentless bounty hunter, thirteen-year-old Jetsam dreams of the day he’ll no longer have to run for his life.  A victim of circumstance burdened with an interminable unlucky streak, each sunrise ushers in more difficulty for the resilient adolescent.  An avalanche of life-changing events forces him to boldly decide his future.

In the mountain city of Dwim-Halloe, Eidryn and Elvar were born twins to teachers at the city’s revered School of Sorcery. When the new king outlawed magic, the boys’ parents were murdered. Their deaths forfeited the siblings' magical birthright and made them homeless fugitives.

Rescued by an orphan gang, the water-logged twins were nicknamed Flotsam and Jetsam. To survive as outcasts, the orphans scavenge and pilfer nightly. Their last risky foray sent them fleeing into an unfamiliar cavern. Now the brothers are lost deep underground where they encounter a strange beast that will change their lives forever and begin a harrowing journey for their ultimate survival.

Crimson & Cream recounts Jetsam’s adventurous tale of flight and discovery as the fugitive orphan unravels the tangled mysteries his tortured past while securing his tenuous future.

". . . this book is an amazing example of the quality that should be expected from any self-published novel . . . Crimson & Cream is a great first novel from an author, and a series, that shows a lot of promise."
Fantasy Book Reviews 
"The action in this novel was written with a sense of urgency that invests the reader in the plot . . . The negative aspect of this novel is that I couldn't put it down." - Rabid Readers Reviews

"Absolutely wonderful reading and the perfect cornerstone for a new fantasy trilogy!" - Dii Amazon Top 500 Reviewer


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