Amazon Ads, A Second Try

After reading the excellent advice provided by authors C. L. Murray (on his blog) and Shawn Inmon (at Indies Unlimited) regarding advertising books on Amazon, I decided to give Amazon Ads another try while incorporating their helpful suggestions. If you recall, my first foray into Amazon ads was a complete miss. Here's a step-by-step chronological list of how I constructed my latest Amazon ad (which starts running today):

At the suggestion of C. L. Murray, I selected a Product Display Ad (last time, I chose the other ad option).For the ebook to advertise, I chose Crimson & Cream (book one of the trilogy, instead of book two, like last time). I'm hoping the first book of the series may be more enticing to potential readers, and lead to follow-up sales of my other book(s).I chose to target "By Product" instead of "By Interest." This was my own intuitive choice in thinking that buyers of similar books are a better target than customers based on interest cat…

A Post About Virtute

I wrote a Google+ post several months ago about how I love the aspect of storytelling through song, and a shared a link of a timeless Paul Kelly tune titled To Her Door. Well, last week I stumbled across last fall's release by John K. Samson, the lead singer of the (most likely defunct) band The Weakerthans. On John's latest album, Winter Wheat, he included two songs that finish the story of Virtute (yes, that's how it's spelled) the Cat. Plea From A Cat Named Virtute appeared on The Weakerthans' 2003 album Reconstruction Site and is told from the cat's point of view. It happens to be one of my favorite songs.

Over the years, John wrote three more songs in this sad saga of a frustrated feline and his flawed human who struggles with substance abuse. It amazes me how a fictional story set to music can be so powerfully compelling and feel like a punch in the gut at the same time.

I thought of writing more about the saga here, but discovered two wonderful blog post…

Leaving Smashwords and Other Tidbits

If you hadn't noticed, I gave my blog a facelift, mainly because Google offered some new free Blogger templates and you know I can't resist free stuff (or leaving well enough alone). If you spot any issues or can't find something that you liked on the old blog page, please let me know, and I will fix it.

All right then, on to the main topic. With the release of the third and final book of my trilogy looming on the horizon, I've decided to retool my marketing strategy. Because the majority of the ebooks I've sold have been through Amazon, I want to try maximizing the options available through KDP Select and plan on enrolling all three books through this exclusive Amazon service (currently onlyMirrors & Mist is enrolled). Unfortunately, this means I'll have to pull Crimson & Cream from Smashwords.

I like nearly everything about Smashwords - the publishing help, multiple sales outlets, the 'meatgrinder' book formatter, free self-help guides, custom…

Fantasy eBook Deal & Giveaway

My Kindle Countdown Deal for Mirrors & Miststarts today and ends soon. You can purchase Mirrors & Mist for $0.99 on Amazon and get a free copy of Crimson & Cream on Smashwords with this code: WA98P.

My Amazon ad starts tomorrow and runs through Thursday. If you happen to spot the ad, I'd appreciate if you'd let me know, and provide your thoughts/feedback. The details and planning behind this Amazon ad are discussed in this post.

If you want a free copy of Mirrors & Mist, I'll gift the first three responders to this post a free e-book on Amazon. And if you have a spare moment, please help spread the word of this sale. Thanks for your continued support!

Crimson & Cream, Book I of The Oxbow Kingdom TrilogyHunted by greedy mercenaries and ferocious monsters, a luckless teenage orphan risks his life to discover and reclaim his stolen birthright.
Mirrors & Mist, Book II of The Oxbow Kingdom TrilogyCan Jetsam save his beloved mentor from certain death, or …