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More info on Amazon Ads

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Due to the roughly 3-day lag on Amazon's ad dashboard (i.e., "Campaign metrics may take up to 3 days to appear"), my prior post about getting enough impressions at $0.11 to $0.13 cost per click (CPC) turned out to be inaccurate. After I lowered my CPCs to these levels, I saw a large drop-off in impressions and sales.

As Carol Buhler mentioned in the comments on my last post, the CPC is your 'maximum bid" amount in which you compete with other sellers for Amazon ad space. It appears dipping beneath a CPC of around $0.16 began to significantly reduce my bidding power. I understand the ad sales model is a dynamic market and winning bid rates likely fluctuate for many reasons. I'm currently experimenting with several different ads, and it appears CPC bids in the $0.20 to $0.30 range are winning a fair amount of impressions.

I have noticed some ads perform in spurts, getting a lot of impressions over a period and then 'cooling off' without me changing any…

Amazon Ads Progress Update

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I've been experimenting with Amazon ads for about a month now, and have some additional insight and tips to share. Unfortunately, it's been a long, strange trip, and explaining things clearly required a very long post. Please understand, this is just a summary of my attempts to navigate the Amazon advertising system and share what I've learned. What is working today may not work tomorrow, and results will certainly vary by user.


When advertising on Amazon, the options abound, and finding the right mix of all the variables can take time as well as money. I'll start by explaining my mistakes. My first was choosing to target "By Product" instead of "By Interest." This was my own intuitive choice in thinking that buyers of similar books are a better target than customers based on interest categories. Turns out I was wrong (in my case, at least).

After implementing the game plan I outlined in my last post, my ads were getting almost no impressions (i.e.,…

Amazon Ads, A Second Try

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After reading the excellent advice provided by authors C. L. Murray (on his blog) and Shawn Inmon (at Indies Unlimited) regarding advertising books on Amazon, I decided to give Amazon Ads another try while incorporating their helpful suggestions. If you recall, my first foray into Amazon ads was a complete miss. Here's a step-by-step chronological list of how I constructed my latest Amazon ad (which starts running today):

At the suggestion of C. L. Murray, I selected a Product Display Ad (last time, I chose the other ad option).For the ebook to advertise, I chose Crimson & Cream (book one of the trilogy, instead of book two, like last time). I'm hoping the first book of the series may be more enticing to potential readers, and lead to follow-up sales of my other book(s).I chose to target "By Product" instead of "By Interest." This was my own intuitive choice in thinking that buyers of similar books are a better target than customers based on interest cat…

A Post About Virtute

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I wrote a Google+ post several months ago about how I love the aspect of storytelling through song, and a shared a link of a timeless Paul Kelly tune titled To Her Door. Well, last week I stumbled across last fall's release by John K. Samson, the lead singer of the (most likely defunct) band The Weakerthans. On John's latest album, Winter Wheat, he included two songs that finish the story of Virtute (yes, that's how it's spelled) the Cat. Plea From A Cat Named Virtute appeared on The Weakerthans' 2003 album Reconstruction Site and is told from the cat's point of view. It happens to be one of my favorite songs.

Over the years, John wrote three more songs in this sad saga of a frustrated feline and his flawed human who struggles with substance abuse. It amazes me how a fictional story set to music can be so powerfully compelling and feel like a punch in the gut at the same time.

I thought of writing more about the saga here, but discovered two wonderful blog post…