Amazon Ad Changes

To start the new year, Amazon made changes to their book advertising features. Below, I provide an overview of the changes and some basic directions on how to use the new functions. The Amazon directions can be found here: Author's Guide to the New Amazon Advertising Features.
The main changes to Amazon Ads that occurred in January 2019 were: Amazon retired Product Display Ads, but you can continue to run and edit existing Product Display Ads through February 5, 2019. Your historical data will be accessible in the advertising dashboard, which has also been revamped (see the image below).  Lockscreen Ads are new, but are very similar to Product Display ads as far as the ad setup goes. Lockscreen adds have no title for you to select--just the ad body.  You can continue targeting by interest and your ads can appear on Amazon Fire tablets in full-color display.  Sponsored Products have an additional product targeting feature that allows you to target by product, so your ads appear in re…

Farewell 2018

Hello, and sorry for the long break. This year has been more demanding than usual for me, and finding free time to write and blog has been challenging. I hope 2018 has been a good year for you, and I wish for bigger and better things for all of us in 2019. For my final post of the year, I'd like to share another ebook advertising experience with you.

I ran a sale of The Oxbow Kingdom Trilogy ebook compilation this week, and set the sale price at $2.99 instead of my usual $1.99. This appears to have been a mistake, when compared to my previous $1.99 trilogy sales. Case in point, I spent $67 running ads on Book Barbarian and Fantasy Book Deals and recorded a dismal four sales so far (the sale ends Tuesday, December 18).

Since December is usually my best sales month and I've always had decent results when using Book Barbarian and Fantasy Book Deals, I can only deduce that people don't consider $2.99 a bargain, even if it's for a three-book set. It's possible I've …

Cyber Monday & Beyond!

It's Cyber Monday! Did you know, the term "Cyber Monday" was created by marketing companies to encourage online shopping? Cyber Monday debuted on November 28, 2005 in a press release entitled "'Cyber Monday' Quickly Becoming One of the Biggest Online Shopping Days of the Year." In celebration of this bargain holiday, all three of my ebooks are on sale at Amazon for 99 cents!

New Cover Reveal

Some of the most consistent feedback I've received on Crimson & Creamhas been regarding the book's cover. In general, comments have stated it could be more professional (not surprising at all). Since I actually create my own covers (like you couldn't tell!), I decided to take a crack at a new image for Crimson & Cream that still maintains a consistent look with the other two books of the trilogy (i.e., font, size, layout, coloration, etc.).

I do have a plan to eventually get all three covers professionally re-done, but for now, I'm rolling out a replacement for the bloody sword and shield. The new image is a scene from the novel that I'd always envisioned would make a good cover. There's a lot of symbolism that refers to the trilogy in the new version (including retaining the iconography of the bloody sword and shield coat of arms).

If you're curious as to the process, I used Blender to make a 3D model of the entire scene, and then experimented with…