Showing posts from February, 2016

Opinions on Book Advertising

As I creep closer to finishing my epic fantasy trilogy, I'm also planning a more focused marketing effort once all three books are available. Part of my marketing plan will include buying advertisements to promote my books. So far, I've only used free promotions to market my two books, and have experienced the appropriate "you get what you pay for" returns.  Upon glancing at the myriad of options available to spend my advertising dollars on, my big ol' head spun like Regan MacNeil.

So, in addition to doing some research online, I posted a poll on the Google+ community Writers' Discussion Group (shown below) to try to get some idea of what platforms were working for other authors.

With 30 voters, this poll gives a glimpse into a small data set of what advertising platforms writers are using effectively (ads on Goodreads and Facebook). Unfortunately, 27% voted for the 'Other' category. From the comments beneath the poll, I gleaned that the 'Other…