Showing posts from July, 2017

More info on Amazon Ads

Due to the roughly 3-day lag on Amazon's ad dashboard (i.e., "Campaign metrics may take up to 3 days to appear"), my prior post about getting enough impressions at $0.11 to $0.13 cost per click (CPC) turned out to be inaccurate. After I lowered my CPCs to these levels, I saw a large drop-off in impressions and sales.

As Carol Buhler mentioned in the comments on my last post, the CPC is your 'maximum bid" amount in which you compete with other sellers for Amazon ad space. It appears dipping beneath a CPC of around $0.16 began to significantly reduce my bidding power. I understand the ad sales model is a dynamic market and winning bid rates likely fluctuate for many reasons. I'm currently experimenting with several different ads, and it appears CPC bids in the $0.20 to $0.30 range are winning a fair amount of impressions.

I have noticed some ads perform in spurts, getting a lot of impressions over a period and then 'cooling off' without me changing any…