Showing posts from January, 2019

Amazon Ad Changes

To start the new year, Amazon made changes to their book advertising features. Below, I provide an overview of the changes and some basic directions on how to use the new functions. The Amazon directions can be found here: Author's Guide to the New Amazon Advertising Features.
The main changes to Amazon Ads that occurred in January 2019 were: Amazon retired Product Display Ads, but you can continue to run and edit existing Product Display Ads through February 5, 2019. Your historical data will be accessible in the advertising dashboard, which has also been revamped (see the image below).  Lockscreen Ads are new, but are very similar to Product Display ads as far as the ad setup goes. Lockscreen adds have no title for you to select--just the ad body.  You can continue targeting by interest and your ads can appear on Amazon Fire tablets in full-color display.  Sponsored Products have an additional product targeting feature that allows you to target by product, so your ads appear in re…