Automating Your Social Media Output, Part 1
A frequent misunderstanding in some of my blog posts is that because I'm writing about a topic, I'm promoting or endorsing it, which is not the case. This topic in particular, I discuss online tools that I use, but am somewhat on the fence over their actual value or effectiveness. I'm not a fan of spam-style marketing and although this post describes automated online social media posting, I'm a proponent of everything in moderation. Part of me fears these tools are the first step in turning people into spam-bots. However, these services only broadcast to your 'followers,' so ultimately, misuse can come back to haunt the user if they alienate their fan base with mindless spam. Because indie authors need to market their books, having an online social media presence is a popular way to do this. And as you know, the sheer volume of social media outlets can be daunting. Deciding which ones to use and how often to use them can be time-consuming, to say the least. Af...