Amazon Ads Analysis
Last month I posted a summary of my 2017 eBook sale promotions and this month I'm sharing the results of my 2017 Amazon Marketing Services (AMS) advertising campaigns. I've been advertising my three epic fantasy novels and a compilation eBook on AMS since June 2017. After some trial-and-error experimenting, I'm currently earning more in combined eBook sales and Kindle Unlimited (KU) revenue than I spend on AMS advertising; however, the Amazon market is dynamic and ever-changing, and your promotional tactics need to be flexible as well. What works today may not work tomorrow, and results will certainly vary by user. I'm quite conservative in my AMS spending, as if you're not careful, it is easy to spend a lot of money while getting no sales. AMS provides you two choices when setting up your ads: 1) Sponsored Products (or keywords ads) and 2) Product Display Ads (aka focused ads). I've found that the Sponsored Products (aka keywords ads) perform better ov...