Amazon Ads Overcharging?
Happy (US) Thanksgiving! This post serves as both a question and warning. I've noticed something odd with my Amazon Ads and--so far--Amazon has not offered an explanation. Maybe you can? I use Amazon Advertising to run paid ads for my ebooks ( I ran a post earlier this year if you're interested in how the process works ). The problem I'm having is that Amazon appears to be overcharging me for ads. Now, I'll admit, being only an engineer, my math skills may be sub-par, but indulge my logic, if you will. For each ad you run, Amazon lets you select a default bid (below I have $0.52 set) and allows you to adjust your bid dynamically (I selected a 14% maximum increase). This means that under certain conditions Amazon deems favorable, my $0.52 bid could go as high as $0.59 ($0.52 x 1.14 = $0.59). However, Amazon also lets you set prices for each individual key word (i.e., search term). As you can see below, my highest individual bid is set at $0.57, which would mak...