Why Amazon Reviews Matter
Why are Amazon book reviews important to writers selling on the global marketplace leader's website? Beyond the obvious answer of helping prospective buyers decide if the novel is right for them, there are several other lesser-know critical reasons. For example, many of the online promotional sites where authors advertise their books (like BookBub, etc.) require a minimum number of Amazon reviews (or star ratings) before they will accept the book. This is a tough hurdle for new releases that don’t have many (or any) Amazon reviews. This Catch-22 means you need Amazon reviews to market your books, but how do you get Amazon reviews before you are able promote your novel? In addition, Amazon’s algorithm factors in customer reviews when deciding to include a product in search results and recommendation lists. Books with more reviews are more likely to be promoted by Amazon’s algorithm, which can help the book reach a wider audience. More reviews (even negative ones) provide the book w...